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wax melts
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good704.25avg incumbent reviews — the moat a new listing must climb
Market size
Good£711K£711K/yr · 1.5M searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Price range
Bad£1.05–£16.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-38.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand