46
wax melt moulds
Skip itSoft demand (-47.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great317.82avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.48avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 113K searches
Price range
Bad£3.31–£15.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-47.6%90-day search growth — must beat 0% to launch