56
wax melt burners
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good603.85avg incumbent reviews — the moat a new listing must climb
Market size
Good£747K£747K/yr · 2.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.48avg listing price — sweet spot $15–$100
Growth
Bad-38.1%90-day search growth — must beat 0% to launch
Price range
Bad£5.22–£14.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand