50
waterproof mattress protector king size
Worth a lookShows searches that convert (14.3% search→purchase), but a deep review moat (22,651 avg reviews) keeps it on the watch list.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Okay£267K£267K/yr · 163K searches
Price range
Okay£6.70–£22.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.43avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Review moat
Bad22,651.3avg incumbent reviews — the moat a new listing must climb