50
waterproof mattress protector double
Worth a lookShows low returns (0.7%), but a deep review moat (21,431 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Good£765K£765K/yr · 989K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.18–£19.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.04avg listing price — sweet spot $15–$100
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Review moat
Bad21,430.68avg incumbent reviews — the moat a new listing must climb