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waterproof duvet
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great388.22avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.89avg listing price — sweet spot $15–$100
Price range
Great£8.64–£36.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 24K searches