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waterproof blanket
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£17.49avg listing price — sweet spot $15–$100
Price range
Good£7.13–£36.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,035.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£127K£127K/yr · 364K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.3%90-day search growth — must beat 0% to launch