71
watering can
Launch itA $1.0M/yr market growing +175.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+175.4%90-day search growth — must beat 0% to launch
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.0M£1.0M/yr · 1.5M searches
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,697.56avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.23avg listing price — sweet spot $15–$100
Price range
Bad£4.99–£13.57cheapest to priciest tracked listing — scored on the share inside $15–$100