51
watercolour workbook
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($3.37–$15.95) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great207.25avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.56avg listing price — sweet spot $15–$100
Growth
Bad-28.5%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 117K searches
Price range
Bad£3.37–£15.95cheapest to priciest tracked listing — scored on the share inside $15–$100