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watercolour cards and envelopes
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Review moat
Great145.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.79avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 62K searches
Price range
Bad£4.62–£16.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier