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water purifier
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£112.82avg listing price — sweet spot $15–$100
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Review moat
Good1,292.73avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Market size
Okay£128K£128K/yr · 129K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£25.01–£401.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price