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water filter
Launch itA $3.4M/yr market growing +0.7% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible£3.4M£3.4M/yr · 3.2M searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£21.89avg listing price — sweet spot $15–$100
Price range
Great£8.22–£102.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,775.6avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand