66
water bottle
Launch itA $2.9M/yr market growing +23.7% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible£2.9M£2.9M/yr · 13.4M searches
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Price range
Good£3.40–£27.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.92avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,695.02avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand