44
water bottle multipack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Market size
Okay£165K£165K/yr · 429K searches
Review moat
Okay3,565.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.98avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.39–£14.79cheapest to priciest tracked listing — scored on the share inside $15–$100