47
water boiler
Skip itSoft demand (-23.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£61.68avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£14.38–£162.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,731.34avg incumbent reviews — the moat a new listing must climb
Market size
Okay£111K£111K/yr · 68K searches
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Signals High Price