68
washing line
Launch itA $2.2M/yr market growing +25.1% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible£2.2M£2.2M/yr · 2.5M searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Price range
Okay£2.64–£22.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.29avg listing price — sweet spot $15–$100
Review moat
Bad5,587.4avg incumbent reviews — the moat a new listing must climb