57
washi tape
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Review moat
Good511.45avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£199K£199K/yr · 680K searches
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.82avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£10.71cheapest to priciest tracked listing — scored on the share inside $15–$100