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wardrobe fresheners
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,001.36avg incumbent reviews — the moat a new listing must climb
Market size
Okay£236K£236K/yr · 370K searches
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.43avg listing price — sweet spot $15–$100
Price range
Bad£3.47–£14.11cheapest to priciest tracked listing — scored on the share inside $15–$100