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wall paint
Worth a lookShows low returns (0.5%), but soft demand (-9.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 2.4M searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay£3.31–£22.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.43avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,412.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.4%90-day search growth — must beat 0% to launch