waist fan
Worth a lookShows demand growing +831.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+831.9%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.24avg listing price — sweet spot $15–$100
Review moat
Great386.89avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.97–£31.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£80K£80K/yr · 165K searches