47
vonhaus fan
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£44.80avg listing price — sweet spot $15–$100
Price range
Incredible£23.04–£87.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,095.39avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£5K£5K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand