50
visitors book
Worth a lookShows low returns (0.4%), but a small market ($90K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great244.65avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.60–£20.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Market size
Bad£90K£90K/yr · 80K searches
Signals No Dominant Brand