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54

viking knife

Worth a look

Shows a sweet-spot price point ($25.68 avg), but a small market ($12K/yr) keeps it on the watch list.

Market size 3Growth 81Conversion 12Competition 51Returns 84Price range 89Avg price 95Brand share 75Review moat 70Quality gap 38

Avg price

Incredible£25.68

avg listing price — sweet spot $15–$100

Price range

Great£11.58–£103.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Growth

Great+75.1%

90-day search growth — must beat 0% to launch

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Review moat

Good712.4

avg incumbent reviews — the moat a new listing must climb

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£12K

£12K/yr · 51K searches