47
vermiculite
Skip itSoft demand (-37.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Good£5.05–£33.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.56avg listing price — sweet spot $15–$100
Review moat
Good1,107.58avg incumbent reviews — the moat a new listing must climb
Market size
Good£281K£281K/yr · 175K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-37.7%90-day search growth — must beat 0% to launch