46
velvetiser
Skip itSoft demand (-61.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£50.25avg listing price — sweet spot $15–$100
Price range
Great£17.92–£110.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.3M£1.3M/yr · 1.3M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,045.33avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-61.9%90-day search growth — must beat 0% to launch
Signals High Price