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velvet ribbon
Skip itSoft demand (-40.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great297.29avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£154K£154K/yr · 464K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.91avg listing price — sweet spot $15–$100
Price range
Bad£2.47–£17.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.2%90-day search growth — must beat 0% to launch