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vegtrug
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great316.69avg incumbent reviews — the moat a new listing must climb
Avg price
Great£76.20avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£23.13–£148.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£50K£50K/yr · 66K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price