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vegetable seeds
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,629.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.99–£24.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£207K£207K/yr · 364K searches
Avg price
Okay£9.18avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-45.7%90-day search growth — must beat 0% to launch