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vava night light
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£256K£256K/yr · 317K searches
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Price range
Okay£3.56–£23.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.44avg listing price — sweet spot $15–$100
Review moat
Bad6,805.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand