57
vase
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great368.01avg incumbent reviews — the moat a new listing must climb
Market size
Good£713K£713K/yr · 2.9M searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good£3.96–£33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.21avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand