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valentines teddy
Skip itSoft demand (-95.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great186.89avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.46avg listing price — sweet spot $15–$100
Price range
Okay£5.20–£19.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£126K£126K/yr · 212K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-95.9%90-day search growth — must beat 0% to launch