56
valentines decorations
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good593.94avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£231K£231K/yr · 742K searches
Avg price
Bad£6.37avg listing price — sweet spot $15–$100
Price range
Bad£1.81–£15.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-98.9%90-day search growth — must beat 0% to launch