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valance sheet double bed
Skip itSoft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£6.24–£30.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.07avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£100K£100K/yr · 446K searches
Review moat
Bad11,342.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.2%90-day search growth — must beat 0% to launch