51
v pillow
Worth a lookShows low returns (0.2%), but soft demand (-17.8% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£718K£718K/yr · 916K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.73avg listing price — sweet spot $15–$100
Price range
Good£7.52–£22.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,831.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-17.8%90-day search growth — must beat 0% to launch