57
utensil holder
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good1,222.74avg incumbent reviews — the moat a new listing must climb
Market size
Good£417K£417K/yr · 1.2M searches
Avg price
Okay£11.79avg listing price — sweet spot $15–$100
Price range
Okay£1.70–£24.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand