59
union jack flags
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Growth
Good+57.9%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£551K£551K/yr · 697K searches
Review moat
Good1,399.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£2.66–£18.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.89avg listing price — sweet spot $15–$100