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52

union jack decorations

Worth a look

Shows low returns (0.3%), but a small market ($2K/yr) keeps it on the watch list.

Market size 0Growth 98Conversion 44Competition 61Returns 99Price range 0Avg price 15Brand share 50Review moat 76Quality gap 42

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+218.2%

90-day search growth — must beat 0% to launch

Review moat

Great485.03

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.31

avg listing price — sweet spot $15–$100

Market size

Bad£2K

£2K/yr · 9K searches

Price range

Bad£1.15–£11.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

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