44
underwear storage
Skip itPrices mostly outside the sweet spot ($3.27–$13.89) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay2,529.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.57avg listing price — sweet spot $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 159K searches
Price range
Bad£3.27–£13.89cheapest to priciest tracked listing — scored on the share inside $15–$100