52
under sink storage
Worth a lookShows a sweet-spot price point ($16.53 avg), but soft demand (-31.9% this quarter) keeps it on the watch list.
Avg price
Great£16.53avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£7.88–£29.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£498K£498K/yr · 1.2M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,755.85avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand