36
turkey roasting tray
Skip itSoft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good604.57avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.30avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad£5.77–£15.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£26K£26K/yr · 47K searches
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
Signals Low Review Barrier