67
tupperware
Worth a lookShows a $3.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£3.1M£3.1M/yr · 5.2M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Good£3.06–£36.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.05avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,972.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand