51
tumbler
Worth a lookShows low returns (1.4%), but weak search conversion (1.1%) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£6.76–£35.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.98avg listing price — sweet spot $15–$100
Review moat
Okay2,745avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Market size
Bad£75K£75K/yr · 509K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale