43
tulips
Skip itSoft demand (-72.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,403.58avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.88–£20.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.85avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 163K searches
Growth
Bad-72.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier