53
trifle bowl
Worth a lookShows a thin review moat (178 avg reviews), but soft demand (-33.5% this quarter) keeps it on the watch list.
Review moat
Great177.57avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£16.54avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£6.98–£31.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£129K£129K/yr · 343K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.5%90-day search growth — must beat 0% to launch