71
trellis
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Growth
Great+71.2%90-day search growth — must beat 0% to launch
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£14.97avg listing price — sweet spot $15–$100
Review moat
Good550.9avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.57–£32.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£426K£426K/yr · 1.5M searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale