63
tree swing
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great£22.69avg listing price — sweet spot $15–$100
Growth
Great+91.3%90-day search growth — must beat 0% to launch
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great£6.46–£49.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good523.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 51K searches
Signals No Dominant Brand