51
tray organiser
Worth a lookShows low returns (1.1%), but a small market ($30K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good898.15avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.55avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.05–£24.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 73K searches
Signals No Dominant Brand