55
travel mug
Worth a lookShows low returns (1.5%), but soft demand (-27.7% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 5.5M searches
Competition
Great39%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£5.36–£28.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.87avg listing price — sweet spot $15–$100
Review moat
Bad7,497.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.7%90-day search growth — must beat 0% to launch