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transfer paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Market size
Okay£102K£102K/yr · 151K searches
Review moat
Bad4,510.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.92avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.05–£10.40cheapest to priciest tracked listing — scored on the share inside $15–$100