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tracing paper
Skip itPrices mostly outside the sweet spot ($2.05–$8.20) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,429.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay£201K£201K/yr · 244K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Avg price
Bad£4.53avg listing price — sweet spot $15–$100
Price range
Bad£2.05–£8.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand